Monday, March 9, 2009

Interactive Design

Interactive design is essentially concerned with the experience between the individual and the product or service. One of its key concerns is to provide the user with an engaging and positive experience, minimising the learning curve and increasing accuracy and efficiency without diminishing usefulness. It also aims to reduce frustration and increase user productivity and satisfaction.

Interactive design today is influenced by two main concepts.

Interactive design as a design discipline
and
Interactive design as an extension of HCI

As a design discipline, design work involves developing an understanding the goal of the design work in parallel with an understanding of the space of possible solutions. As an extension of Human-computer Interaction (HCI), the main concern is to work together with the product or service to accomplish an aim/user's goal.



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